Company Name	Radix Co., Ltd.
Target Product	New Graduate Recruitment Page
Services Provided	Support for in-house advertising operations, homepage production consulting
Purpose	Improve advertising efficiency and increase awareness for new graduate recruitment
Effect	In-house advertising operations, reduced advertising costs, maximized HP conversions

We started managing new graduate recruitment ads from scratch

――Which services from Massdriver did you utilize this time?

Mr. Shuichi Nakata of Radix Co., Ltd. (hereafter, Mr. Nakata):

We requested consulting for advertising operations from Mr. Makino.

Previously, we had been relying on a Japanese branch of a foreign company for our new graduate recruitment ad operations. We had worked with them for about two years, but we faced the problem of not seeing a clear return on investment. This was partly because we lacked the knowledge to fully understand their explanations.

To achieve both efficient use of our ad budget and to gain the knowledge to manage these operations ourselves, we were introduced to Mr. Makino by Mr. Ueda of our affiliate company, STAYUP.

――Were there any internal objections or concerns about switching from the previous company to Massdriver?

Mr. Nakata:

Yes, there were concerns. Even though we couldn’t see the cost-effectiveness clearly, the previous company had the know-how and was managing the operations reasonably well. There was a vague but significant anxiety about whether we could manage successfully, even with Massdriver’s support.

Makino from Massdriver Inc. (hereafter, Makino):

Starting from scratch without any accumulated knowledge or accounts, it was a challenging situation.

――How did you specifically proceed?

Mr. Nakata:

Specifically, to increase conversions of students learning about our company and attending our briefings, I consulted Mr. Makino about wireframe parts, how to create recruitment pages, and the text for catchphrases.

At that time, I was very anxious and expected Mr. Makino to resolve all these concerns, so I consulted him about quite basic things. Now, we receive advice on how to create recruitment sites that enhance the Radix corporate brand, including the text and creative aspects.

Although we primarily operate independently, we rely on Mr. Makino for general advice. This year, thanks to visible advertising results, our contact frequency has decreased, but we used to consult him on many details.

Makino:

Indeed. My expertise lies in creating websites and landing pages and attracting visitors through SEO and advertising, so the consultation was well-timed.

However, without last year’s data, figuring out how to appeal to students moving from ads to the homepage to the recruitment site was challenging.

I paid great attention to the catchphrases, overall text, and visuals to intersect students’ motivations with Radix’s strengths.

Specific Advice and Knowledge Accumulation for Independent Operation

――It must have been very challenging to run ads without prior experience.

Mr. Nakata:

Even so, within a few months of Mr. Makino joining, we gradually began to understand. This was because Mr. Makino was very flexible in his support.

The reassurance of being able to contact him anytime and receiving frank opinions was very helpful. Mr. Sasaki, an acquaintance of Mr. Makino, also taught us detailed rules for operation and settings, allowing us to accumulate know-how in a short period. The videos, which provided thorough explanations each time, have all been retained.

Makino:

Introducing Mr. Sasaki to this project might be my greatest achievement (laughs).

Mr. Nakata:

No, no. Both you and Mr. Sasaki provided significant support. Our company is rather weak in advertising, lacking much know-how in advertising and being passive in information dissemination.

However, running recruitment ads with videos proved effective, leading us to challenge new video distribution methods. This marked a significant shift in the company’s mindset.

――Was it difficult to manage advertising in such an environment?

Mr. Nakata:

The company was generally hesitant about information dissemination, only releasing what was necessary. We couldn’t run ads that might misrepresent our company’s philosophy, so it was a delicate balance. This video production was a major challenge, but with Mr. Makino’s expertise in video advertising deployment, we felt confident entrusting him with it.

Makino:

Actually, our company excels in video marketing, and with the expertise of our video marketing manager, Yukako Makino, we thoroughly considered how to utilize videos. We hope this leads to a new trend in branding and increasing recognition for your company.

――What other challenges did you face?

Mr. Nakata:

We were constantly worried about wasting the company’s advertising budget. Even if we garnered many views, it wouldn’t matter if the target audience was wrong. There were tense periods, and I often asked Mr. Makino quite vague questions.

Makino:

I did my best to respond in a way that met your expectations when you expressed your concerns.

Mr. Nakata:

The straightforward feedback we received was very clear. Unlike typical companies, you provided candid opinions, which helped us accumulate a lot of knowledge and know-how. I feel we’ve now reached a point where we can smoothly manage our advertising operations ourselves.

Ms. Kurose Yuri from Radix Co., Ltd. (hereinafter, Ms. Kurose):

Mr. Makino also reviewed the LINE messages we send to job-seeking students, making them much clearer. Whenever we encounter issues, we have the reassurance of being able to say, ‘Let’s ask Mr. Makino.’

Achieving Effective Creative Distribution to the Right Targets

――What are your thoughts on setting goals for advertising operations?

Mr. Nakata:

Our primary goal was to make Radix known to job-hunting students.

According to our survey, the percentage of applicants who learned about us through advertisements increased from 6% to 11%.

This rise in numbers, despite our unfamiliarity with ad operations and the high competition, is very gratifying.

――What do you think contributed to this success?

Mr. Nakata:

Thanks to Mr. Makino’s consulting, we’ve accumulated know-how and improved our operational speed over the past two years. The ability to quickly set up ads and collaborate effectively with media support staff has been crucial. Monthly checks and detailed progress reviews with professionals have allowed us to deliver precise and effective creative content to the right targets.

Having regular discussions with experts has boosted our confidence, and we can now run ads smoothly. This progress wouldn’t have been possible without the support of Mr. Makino and Mr. Sasaki.

Mr. Makino:

Hearing that you’ve successfully self-operated and achieved results with the accounts we set up together brings me a great sense of accomplishment and joy. However, this success is largely due to the efforts of Mr. Nakata and Ms. Kurose, for which I am very grateful.

The detailed data structure of the ad and website accounts we created last year should continue to be beneficial in the coming years.

Further Growth and Future Development: Corporate Branding

――What was the most significant outcome of this consulting?

Ms. Kurose:

Peace of mind. Especially in the beginning, there was always uncertainty about whether we were on the right track. Having someone who would honestly tell us if something was wrong provided immense reassurance. Mr. Makino has the dual advantage of feeling like an internal team member while offering an outsider’s objective opinion. His candid feedback met our needs, making him a trusted advisor.

Makino:

Before giving candid feedback, I would ask, “How much can I say?” When told, “Say anything,” I recognized the need for frankness.

――What was possible because of Mass Driver?

Ms. Kurose:

Our recruitment site improved significantly. Initially, it lacked structure.

Makino:

I advised on how to highlight the company’s strengths clearly.

Mr. Nakata:

Thanks to Mass Driver, we’re now aware of the importance of staying current with trends and effective presentation. Our corporate site’s ongoing renewal is based on the standards set by the recruitment site.

Makino:

That’s great to hear!

――What are your future expectations for Mass Driver?

Mr. Nakata:

For recruitment, we’d appreciate advice on SEO for the recruitment site to increase visibility. Company-wide, we aim to build corporate branding over the next few years, including our homepage renewal, and we’d love your support.

Makino:

Thank you. We’ll support you fully. Looking forward to continuing our partnership!