Massdriver Inc. (Headquarters: Yokohama, Kanagawa; CEO: Tetsuro Makino; hereinafter “Massdriver”) has collaborated with Defsupport Inc. to develop Marketing Support Plan that considers diversity, such as gender and disabilities. This service will be available from February 2023.

With rising awareness of issues like discrimination and prejudice through movements such as “Tokyo Rainbow Pride” and “#Metoo,” companies involved in marketing need to deeply understand diversity. However, many ads still feature gender stereotypes or offensive expressions. Massdriver has combined its marketing knowledge with Defsupport’s diversity expertise to create this consulting plan.